banking speakers

Cam Marston | Marketplace Trends Expert

  • Mobile, Alabama, United States
  • Fees: 20,000 - 35,000
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Cam Marston is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace.

His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.

is original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations.

Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.

In 2018 Cam Marston began a podcast called What’s Working with Cam Marston that was soon picked up by an FM radio station in his hometown of Mobile, Alabama. Cam interviews guests to understand the trends influencing their workplace, workforce and marketplace to help listeners adjust their own organizations to face similar changes.

Cam Marston | Marketplace Trends Expert

Today, with well over 225 shows behind him, the show is now broadcast in Huntsville, Birmingham, and Montgomery, as well as Mobile. In the spring of 2022 he released a book called What Works: The Ten Best Ideas from the First 200 Episodes.

Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. You can find both his radio show and his commentaries on your favorite podcast app. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.

Cam’s expertise and acumen are the products of over 20 years of research and consultation across a wide range of industries.

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Keynote Topics

High retention workplaces have become more and more rare as our new Covid-present world attempts to reenergize itself. Both job turnover and demand for workers is at historic and shocking levels. Businesses’ inability to find and keep workers, no matter the pay, perks, or seniority, is real.


The rare few workplaces that have not struggled to hire and retain all tend to have a few things in common:


They have spent years intentionally building a culture designed to address employee needs both in and out of the workplace;
Leaders have been groomed to help employees discover their own inner motivations to find purpose in their work;
They recognize their culture as a strategic differentiator in a crowded and aggressive marketplace, and they protect it at all costs. When these characteristics are in place, the organization becomes a magnet for people eager to join a workplace where they can find fulfillment.

Inherent in the leader’s ability to build and protect the culture and motivate employees is an understanding of employees’ spoken and unspoken challenges. Trusted leaders are familiar with the trends shaping the workforce, from life stages to generational characteristics to current events. Today’s employee marketplace wants to know your plans to address the latest hot topics including mental health, remote workplaces, flexible hours, workplace safety, and diversity and inclusion.


A few innovative actions by forward-looking companies can result in immediate improvements in recruiting and retention. Nontraditional recruiting ideas include showing the employee marketplace your personal side, both as an organization and as leadership. Potential employees are also drawn in by a clear plan for their growth and development: show them what will they learn in the first six weeks, then six months, then a yearly plan. Who will be involved in their growth? When and how will they be involved?


In this timely and engaging presentation, you will learn:


Trends that shape what an employee expects and needs to flourish that you must be ready to address
How to show your company’s personal side publicly
Steps to becoming a motivator for your teams
How to design plans for your employees’ first days on the job and for longer term growth
How to form the groundwork for a strong workplace culture that is attractive to recruits of all generations and in which current employees thrive and never want to leave

Extraordinary turnover. Mental health challenges leading to mental health awareness. Diversity and inclusion priorities. Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation forecasts. Partridge in a pear tree. Goodness.

The trends shaping today’s workplace and marketplace are, each on their own, worthy of a news cycle headline. But in today’s upheaval, they’re happening simultaneously. Which of the trends making headlines will impact the workplace and marketplace most? Which ones do employers, managers, sales leaders, and human resources executives need to keep an eye on? I have opinions on that…


In 2018, I began an old-school, interview-style, terrestrial radio show called What’s Working with Cam Marston. My goal? To interview professionals from a spectrum of industries across the country to help my listeners better understand the trends shaping their workplace, the workforce, and the marketplace. Today, about 200 broadcast episodes later (and also available as a podcast), I share the most relevant trends that I’ve uncovered in customized presentations designed to arm each audience with the skills and information needed to get ahead in their industry.


Notable trends include:


Mental health awareness in the workplace
Management and retention in flexible and remote workplaces
Ensuring workplace safety
Diversity and Inclusion deluge (and potential backlash)
The growing importance of mission for employees and customers
A future of low performing males throughout society
The relevance of safety and convenience to shoppers

This presentation delivers thought-provoking content curated for your specific industry. I gather best practices gained from a continuously growing body of interviews, as well as from proprietary research, to equip each audience with a list of the most important trends, their potential impact, and guidelines on how to address them.

For the first time in history, five distinct generations – Matures, Boomers, Xers, Millennials and Gen Z – are employed side by side in the workplace. With differing values and seemingly incompatible views on how the workplace should function, these generations have stirred conflict in the business world. Witness the turnover, the lack of engagement, and management incomprehension and frustration. Knowledge of and effective management of this generational divide is vital to longevity and success. In fact, it is one of the most relevant and important demands your company can make of its leaders.


In this engaging presentation, Cam Marston teaches how each generation developed its core values, how these values manifest in the workplace daily as workplace preferences, and why they can all not only operate alongside each other but do so with extraordinary success. This program provides the detailed insight, concrete examples, and specific approaches to help frustrated managers build the personal connections needed to boost employee performance and retention. Audiences will learn that success results from increased generational awareness and incremental change.


Participants will walk away from this experience knowing:


Common generational characteristics and core values

How each generation defines success
Specific leadership needs of each generation
The new definition of company loyalty
Fresh guidelines for team building

Amongst the generations, the only common ground is the intensity with which each generation holds fast to its value systems and preferences. Understanding and respecting these value systems and preferences are critical to bringing out the best in every employee.


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